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| Goal # 13
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Communications efforts
With the changes listed above along with other changes that will be implemented this year such as the new Top Two Primary and new districts, it is critical that the Elections Office improve its external communications efforts so that the public is informed of these changes. To do so, the Elections Office has organized a new communications department that focuses on community relations as well as campaign relations, media relations, and government relations.
Objectives of this group include:
- Re-branding the Registrar of Voters’ Office with a new logo, letterhead, and other related marketing materials. In addition, the office is starting to be referred to as the “Elections Office of the Registrar of Voters.” This term is more accurate and it makes our office more searchable on the internet for citizens trying to find the county’s election administrator.
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- Educating and encouraging the media to assist in spreading the word about critical election information.
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- Redesign of the Election Office’s website.
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- Implementation of a campaign to get voters to receive their sample ballots electronically rather than on paper in order to save printing costs.
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- Use of social media such as Facebook and Twitter to spread the office’s message.
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